VISION

To be a leading center for community-partnered communication research that uses cutting-edge tools and participatory approaches to design evidence-informed strategies for shifting social norms and achieving measurable behavior change.

MISSION

To involve communities as active partners in identifying challenges, generating evidence, and co-developing culturally grounded communication strategies. To design and evaluate targeted interventions that shift social norms and promote lasting behavior change. To advance the use of cutting-edge tools including experimental message testing, audience segmentation, and campaign analysis in communication research. To build the capacity of emerging scholars in interdisciplinary, evidence-based strategic communication research oriented toward measurable social outcomes.